4:05Eric, 50
Entrepreneur, automotive industry, South Florida
Set out to be in the best shape of his life at 50 and hit every goal.
"It's not for everyone, it does require a lot of hard work."
Online fitness coaching for busy men
Get lean, build muscle and make it your lifestyle.
Accepting 3 new clients in October.
As seen in
You will learn how to get lean, build muscle, and never need someone else to manage it for you.
I check your progress and tell you straight what to change.
No quick fixes. No rushing. Your routine is designed with habits you'll keep for life.
We build systems, not one-off solutions. The goal of the program is to maximize ROI on your effort and time invested.
4:05Eric, 50
Entrepreneur, automotive industry, South Florida
Set out to be in the best shape of his life at 50 and hit every goal.
"It's not for everyone, it does require a lot of hard work."
4:32Owen, 40
Entrepreneur and former lawyer, Miami
186 → 147 lbs in 8 months.
"For the first time in my life, at 40 years old, I had a six-pack."
6:08Richard, 51
Serial entrepreneur, fintech, Chicago
207 → 180 lbs in 6 months and still there a year later.
"If you're looking for a quick fix, this is not it."
2:39Brad Cordova, 30
CEO of an AI company, MIT PhD, Forbes 30 Under 30
Got six-pack lean and his energy back.
"I wish I would have done it earlier."
7:27Mike, 44
Supply chain manager and single father of three, Canada
210 → 143 lbs and under 160 for almost 3 years since.
"It is simple in concept, and it is extremely difficult in practice."
6:44Rob, 39
Co-founder of a digital marketing agency, Norwich, UK
190 → 165 lbs and 25% → 14% body fat in 6 months during lockdown.
"What I was looking for is a system, a system that I could use consistently."
2:58Ki Lee, 40
Pilot and a professional poker player, Los Angeles
22% → 11% body fat and 5 inches off his waist in 4 months.
"People sometimes have trouble recognizing me."
4:20Darren, 39
Runs a marketing agency, Barcelona
Lost 55 lbs with no crash dieting.
"The only regret I have is that I didn't join sooner."
6:56Chris, 40
Program manager, Ohio
25% → 15% body fat in 6 months. Back pain gone.
"He takes a data-driven approach."
5:25Jason, 49
Priest, Illinois
233 → 168 lbs in 6 months.
"Slow and steady is a great way to go."
7:36Gary, 64
Attorney for 40 years, New York
Top weight 356 lbs. Lost 120 on his own, then 60 more in the program.
"I'm here forever. This is my medicine."
3:12Allen, 72
Retired physician, South Florida
5 → 30 push-ups and about 8 lbs of mostly muscle.
"I feel stronger and more fit than I have in 20 years."
Individual results vary. These are real clients who followed the program and gave permission to share their stories. Sharing is never part of the coaching, and nobody was paid for it.
Accepting 3 new clients in October.
I was a chubby software engineer. I lost 45 lbs and have stayed between 10 and 15% body fat for 15+ years.
Today I run a business and I'm a dad of two young kids, so I know how little time is left for the gym. My own routine has to hold up on the busiest weeks, and so does yours.
Since 2014 I've coached more than 1200 entrepreneurs and busy professionals to get lean, stay lean and build muscle. I've seen the patterns and built a system that works with minimal friction.
The goal is that you won't need me when the program ends. You'll know how to run the system yourself.
Most programs give you a plan and hope you stick to it. I coach like an engineer. We track your numbers, find what's holding you back and fix it. No guessing or hoping it will work. No "eat clean, lift hard, and see what happens". You will receive clear guidance, accountability, objective feedback and honest support. Most importantly, I will also teach you how to do this yourself so the results last for the rest of your life.
Most clients see the scale moving in the first few weeks, strength going up every week, and more energy right away. Big transformations usually take 4 to 6 months. On the call you'll get an honest estimate for your own body.
Most clients train 3 to 4 times a week for 45 to 60 minutes and walk every day. Once your eating runs on autopilot, it usually takes less time than before.
No. Your training is built around the equipment you have. Many of my clients use a simple home gym.
No. Eric set out to be in the best shape of his life at 50, and got there. Gary joined at 64 and has lost 60 lbs. Allen is 72 and went from 5 push-ups to 30.
Yes. Richard is a serial entrepreneur who travels constantly and went from 207 to 180 lbs, then stayed there. You'll learn how to handle restaurants, travel and holidays without starting over.
It depends on which program fits your goal. We go over it on the call, once we know where you are and what you need.
You answer a few quick questions. If it looks like a fit, you pick a time for a free assessment call right away. On the call we'll:
Accepting 3 new clients in October.